Hell's Pizza: 'ironic' racism is no joke

Video of the protest outside Hell Pizza in Quay Street, Auckland, after their use of a racist advertising campaign. Omar and Joe from New Zealand group Socialist Aotearoa explain why it's no joke.

The use of racist and sexist imagery and stereotypes, with 'irony' and 'humour' offered as justification, is a major problem in this country too. I'm impressed by this protest as a welcome counterblast to marketing's shameless attempts to exploit casual prejudice for commercial gain.

One other thing: I believe this chain has a couple of outlets in London, if any London activists want to organise something...